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e-book Consumer Capitalism

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The Rise of Consumer Capitalism in America, - 1st Edition (Hardback) - Routledge

Your feedback will be reviewed. Examples of consumer capitalism Despite the benefits it has brought, the victory of consumer capitalism remains hard to take. From Cambridge English Corpus. Because of their lack of power in relation to men, women have a heightened vulnerability to the dehumanizing, objectifying prerogatives of consumer capitalism. It shows both the gross and confining limitedness of choice under consumer capitalism and optimism in the way that the people who live there retrieve a life within it.

A new glass culture emerged in order to complete the lightness of this design, embracing the new values of facade and the display of consumer capitalism. En route, however, he describes "the ideology of the unique self" setting up an informed modernism 6 before postmodernism "replicates or reproduces - reinforces - the logic of consumer capitalism " Showalter was reportedly severely criticized by her academic colleagues for her stance in favour of patriarchal symbols of consumer capitalism and traditional femininity.

From Wikipedia. The jacket copy describes the book as a broadside against consumer capitalism , and this is a recurring theme throughout. Cool has become the central ideology of consumer capitalism. In the 21st century, scholars have read this story as a parable of consumer capitalism. This is a philosophical book related to the nature and consequences of advanced consumer capitalism.

In their view, the masses are precisely dominated by an all-encompassing culture industry obeying only to the logic of consumer capitalism. Crumbling and covered with litter and graffiti, everything is in a state of bleak decay, overlit by the neon signs of trashy consumer capitalism. It depends upon a new kind of individualism - "projective individualism", where persons use consumer capitalism to project the kind of person who they want to be.

These examples are from the Cambridge English Corpus and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.

Consumer Capitalism

So if 9 billion people were to live as we do in rich world cities we would need about 72 billion hectares of productive land. But that is 10 times all the productive land on the planet. You have written a lot about development. What in your view is the main problem with mainstream development?

The global economy is massively unjust. Rich countries must move down to living on their fair share of global wealth. I live under the poverty line but my quality of life is high. All could live in such sways with negligible investment of capital.

Let the Customers Take Over

Why do you think that? These faults cannot be fixed within or by a society driven by growth, market forces, production for profit, or affluence. These are the causes of the global sustainability and justice problems.

The implications of the limits to growth are radical. But this largely rules out an affluent, globalised, heavily industrialised, or growth economies. Especially challenging for the left is that we cannot have a centralised society; the coming scarcity of resources and energy rules this out. All this means consumer society cannot be reformed to make it sustainable or just; it must be largely replaced by a society with fundamentally different structures. The Simpler Way is a vision of a society based on non-affluent lifestyles within mostly small and highly self-sufficient local economies under local participatory control and not driven by market forces or the profit motive, and with no economic growth.

There must be an enormous cultural change, away from competitive, individualistic acquisitiveness. A key aim of the book is to detail the reasons why this Simpler Way vision is workable and attractive, promising a higher quality of life than most people in rich countries have at present. Most working class people have little choice about housing, transport, car usages or buying product that have been produced in harmful ways. Your response?

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As such, the main target, the main problem group is not the corporations or the capitalist class. They have their power because people in general grant it to them.

Individualism and Consumer Capitalism

The problem group, the key to transition, is people in general. If they came to see how extremely unacceptable consumer-capitalist society is, and to see that The Simpler Way is the path to liberation then the present system would be quickly abandoned. The battle is therefore one of ideology or awareness. We have to help people to see that radical change is necessary and attractive, so that they enthusiastically set about building new local economies on mostly collective principles. What then is the most effective transition strategy for those radicals who see the need to replace capitalism with some kind of simpler way?

Chapter 13 of my book argues that most strategies, including green and red-left as well as conventional strategies, are mistaken. The essential aim is not to fight against consumer-capitalist society, but to build the alternative to it. This revolution cannot be achieved from the top, either by governments, green parties or proletarian revolutions.


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This can only be a grass-roots transition led by ordinary people working out how they can cooperatively make their local communities viable as the global economy increasingly fails to provide. The eco-village and Transition Towns movements have begun the general shift, but Local self-sufficiency initiatives such as community gardens and Permaculture must be informed by the awareness that reforms to consumer-capitalist society cannot achieve a sustainable and just society.

Many leftist would argue that such a strategy has been tried in the past, for example with the hippies, and failed.

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These kinds of movements, they argue, pose no fundamental threat to capitalism. Worse, they distract people from confronting the system, particularly the big fossil fuel companies driving global warming. I totally agree that this is a problem. Nothing of lasting significance will be achieved unless it is clearly understood that our efforts in these local initiatives are the first steps to the eventual replacement of the present society by one which is not driven by market forces, profit, competition, growth or affluence. This awareness is far from sufficiently evident in present green initiatives.

So lefties, do you want to get rid of capitalism?

Trainer unsw. Ted Trainer: "As such, the main target, the main problem group is not the corporations or the capitalist class. It is true that the "key to transition" is the mass of ordinary people - without them there will be no transition! But the problem? The obstacles to transition are precisely those put in their way by the "corporations [and] the capitalist class".

The problem is not the "demand for affluence" by ordinary people which is perfectly understandable and reasonable in so far as it expresses a desire for a decent life.